Every 404 page that a Googlebot encounters as a result of broken links is a live page that Google could have crawled instead.īeyond that, broken links are also a waste of link equity. Specifically, the crawler bots used by search engines like Google.įirst off, broken links waste your crawl equity in Google. So, by sending them to a broken link instead of the content that you promised them, you’re creating a frustrating experience for your visitors, and that by itself is a good incentive to find and fix broken links on your site.īroken links aren’t just bad for humans, though, they’re also bad for robots. If someone is clicking a link, they’re doing so because they’re interested in the content that they were told the link will take them to. Check Out Our Video Guide to Fixing Broken Linksīroken Links Are Bad for SEO and User Experienceīroken links are bad for your site for a few different reasons.įirst, there’s the effect on your human visitors. Then, we’ll show you five different methods that you can use to find and fix broken links without slowing down your site. In this post, we’ll dive into a deeper explanation for why broken links are something worth seeking out and correcting. ![]() Having broken links on your site is bad news for both your human visitors and your SEO, so learning how to fix broken links is an important part of running a successful site.
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